Books to help you win the next U.S. Election

If you’re feeling up to the challenge in four or eight years’ time, we think these books are a good place to start. However, if you do follow our advice and end up president, we will be expecting a shout out in your acceptance speech.
Four years might sound a long time, but you’ve got a lot to get ready, so it’s just as well our summaries take only 20 minutes to read, leaving you plenty of time to work on the finer details of your campaign…

How Not to Be Wrong by Jordan Ellenberg

The fortune tellers and analysts behind election polls consistently showed Clinton having a comfortable advantage over Trump, leading to quite a shock around the world when the votes were counted. Be sure that—as a highly scrutinized presidential candidate—you can think like a mathematician to make sound, evidence and number-based decisions in all aspects of your life. In abiding by this logic as a politician, you’ll avoid backtracking to keep supporters onside and dodge unnecessary media scrutiny.

Only got time to read one section? Make sure it’s “Percentages can be used to mislead you”

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Influence by Robert Cialdini

During the election campaign, everything was about Trump. Whether the press was positive or negative, his constant presence in the limelight and special talent for controversy played in his favor, despite what many may think of him. Robert Cialdini’s Influence looks at how people, including politicians, make us say “yes,” and how we’re totally unaware of the shortcuts our brain creates to make some decisions for us. By learning these secrets, you can defend yourself against the manipulative tactics of your electoral opponents. If you’re feeling sneaky, you could even put them into practice to secure votes.

Only got time to read one section? Make sure it’s “You’re more likely to comply with someone you like”

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Steal the Show by Michael Port

The brash, direct nature of Trump’s speeches meant he outshouted Hillary for the entirety of the election campaign, and saw his support grow with every appearance. Don’t suffer the same fate: be confident you leave a memorable mark every time you step onto the podium with Steal the Show, a guide to the secrets of speeches.

Only got time to read one section? Make sure it’s “Being in the moment helps you respond to your audience effectively”

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Lean In by Sheryl Sandberg

Gender imbalance is a longstanding social and political issue, with many hoping that—as a globally respected nation with their first female president at the helm—America could make movements to tackle inequality. Sheryl Sandberg’s Lean In is a must-read for all those eyeing a presidential candidacy, providing women with advice to overcome biases and stereotypes, and men with a female perspective that can ensure they can help make the world a more balanced and equal place for all.

Only got time to read one section? Make sure it’s “Don’t try to do it all, just do the important stuff well”

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The Establishment by Owen Jones

Before you set about doing anything, it’s important to understand the system you’re getting involved with. Focusing on Britain’s political system and the powers that be, The Establishment is one of the most important political books of this generation, providing telling insights into the rather sinister world of politics.

Only got time to read one section? Make sure it’s “Information in the media is dictated by the Establishment”

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What books do you think future POTUS candidates should read? Share this with your friends who fancy the world of politics, and of course let us know your suggestions on Twitter.