To Sell Is Human
The Surprising Truth about Persuading, Convincing, and Influencing Others
by Daniel Pink
Whether we're marketing products, proposing a strategy to our colleagues, or suggesting an idea to our friends and family, we all sell things, all the time. But are we doing it as well as we could be?
Daniel Pink thinks we could be better. And in To Sell Is Human he shows us that we've all got what it takes to become the best. Long gone are the days of the dodgy salesperson with their scripted spiels and pushy manner. Nowadays, it's more effective to take a human approach based on relationships and genuine connections with others. By embracing our inclination to relate to people, we can all learn to influence and move others and radically improve our selling skills.
You will learn:
- Why accepting your failures can help you sell successfully
- How improvising can help you take advantage of unexpected opportunities
- Why honesty and openness may be the most important qualities in modern sales.