To be successful in the business world, it is imperative that you stand out from your competitors. However, you don't need to do this by spending thousands on marketing campaigns. You simply need to talk to your customer, and find out what it is they want.

Meaningful outlines a personal and caring consumer-based approach to marketing. It explains how business has changed; that what once worked is now irrelevant and how technological advances are breeding a new kind of customer. Learn the strategies to give this new customer what they really want, to ensure that they keep coming back and to create a company that stands the test of time.

You will learn:

  • The ways in which you can really get to know and understand your customer
  • How to use their likes and dislikes to create a meaningful product
  • The importance of appealing to a customer's emotions
  • Why you should never just focus on the bottom line.