Hug Your Haters
How to Embrace Complaints and Keep Your Customers
by Jay Baer
Whatever business you're in, you might like to think that your customer service is top-notch; in fact, 80 percent of companies believe they deliver superior customer service. So why is it that only 8 percent of consumers agree with this statement?
These days, customers simply expect more-especially the ones who are dissatisfied. Discover the importance of embracing your complainers and learn how best to deal with them. Soon you will be using them as a strategic marketing tool as they help you to generate even more profit, while becoming loyal brand advocates themselves.
You will learn:
- How to deal with different types of "hater"
- How, where, and when to answer complaints
- The importance of embracing online communication platforms and social media.