Why Things Catch On
by Jonah Berger
What makes some messages go viral while others disappear without a trace? Is there a secret formula for creating contagious content? And how can you make people desperate to share your product, promotion, or idea with their friends?
The truth is that anything has the potential to go viral and what's more, that thing doesn't have to be cool, glamorous, or fashionable. So whether you're launching an advertising campaign, a brand new YouTube series, or a fundraising initiative, learn how to apply the secrets of viral content and make it contagious.
You will learn:
- The six special ingredients of viral content-and why they matter
- How to tell a story to make your message more shareable
- The specific types of emotion your content needs to provoke
- The key psychological motivator that makes people share content with others.