David Royston-Lee is a British business coach, psychologist, marketer, and author. He has co-authored Brand You, and authored How to Win From the Start, and The Career Repair Kit. He is also a leadership coach and expert in branding, and helps medically discharged soldiers to redefine themselves in a civilian world. Royston-Lee is a member of the Institute of Personnel & Development, a founding member of the Association of Business Psychologists, and a Freeman of the City of London.